Fueling life’s journeys and team members’ wellbeing 

Pilot Company is a premier supplier of fuel, food and travel essentials at more than 800 retail locations across North America. Dedicated to providing exceptional customer service, quality products and convenience, Pilot Company is equally committed to its 30,000+ team members with a comprehensive benefits program and ongoing initiatives that promote total wellbeing. A successful partnership with CuraLinc takes this one step further, providing personalized mental health support to help team members be happy, healthy, productive and always fueled for the journey ahead.  

Pilot’s partnership with CuraLinc has resulted in lower rates of depression and anxiety, higher productivity, reduced absenteeism and less risk of hazardous alcohol use among their team members. 

Driving quality outcomes 

In 2023, CuraLinc analyzed the health and productivity of Pilot participants through a holistic intake and follow-up process. CuraLinc’s Care Advocates, all of whom are licensed mental health counselors, use the following clinically validated tools to assess participants’ concerns and risk level and create a care plan:  

  • SPS and WOS identify productivity concerns 

  • GAD and PHQ measure anxiety and depression risk 

  • AUDIT assesses alcohol misuse 

Team members are then matched with a counselor or mental health coach with confirmed availability that fits their individual clinical needs and personal preferences. This included factors such as modality (in-person or virtual), experience, gender and cultural background. 

After completing treatment, CuraLinc’s Care Advocates check in with participants to measure their health and productivity, evaluate their satisfaction with the program and offer referrals to additional resources when needed. CuraLinc proudly earned a 97% satisfaction rate from Pilot Company participants in 2023.  

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“We wanted to keep team members’ health, wellbeing and safety a priority and we needed a vendor that would truly partner with us on that journey. In January 2022, we kicked off our partnership with CuraLinc and I’d say that it’s clear they were the right partner for us.”

Joanna Martin, Well-Being Manager at Pilot Company


Learn more about Pilot Company’s workforce mental health strategy on this episode of Coffee with CuraLinc

Tune in to hear more from Joanna on Pilot Company’s efforts to reposition the program to reduce stigma and increase awareness and engagement. From educating leaders on how to promote the use of the program and hosting weekly Wellbeing Wednesdays featuring CuraLinc’s trainers to increasing access to onsite support after workplace incidents, Pilot Company is approaching wellbeing from all angles.